Case study

Digitizing lead management across multiple real estate projects

S&S Associates: mandate and channel partner managing sales for active developments

Client S&S Associates
Scope Design & development
Timeline 1 month
Leads / Month 100–150
Context

S&S Associates manages sales for five real estate projects. With two Closing Managers per project and over 100 leads monthly, their paper-based process created friction at every step of the sales funnel.

Step 1 Paper form at site
Step 2 Manual notes
Step 3 Spreadsheet entry
Problem Missed follow-ups

The Challenge
Time-consuming data entry
Missed follow-up dates
Inconsistent lead tracking
Limited team visibility
High risk of human error

The Solution

Visitors now complete their details on a tablet during site visits — instantly logging the lead and assigning it to the right Closing Manager.

Visitor intake form (tablet view)

Visitors complete this form on-site — replacing the paper collection process entirely

Closing Manager dashboard

Closing Manager view - Assessments and actions

Today's Tasks — daily follow-up reminders

Site Head management dashboard

Site Heads Dashboard

CM's Assessment View for Site Head

Closing Manager
  • View assigned leads
  • Record client feedback
  • Schedule follow-up actions
  • Track communication history
Site Head
  • Team performance overview
  • Lead activity monitoring
  • Follow-up status across projects
Today's Tasks
  • All follow-ups due today
  • Auto-surfaced each morning
  • No lead falls through

Today's Tasks — a feature that automatically surfaces all follow-ups due that day, so no lead ever falls through the cracks.


Technical Highlights
Role-based access
Project filtering
Follow-up scheduler
Daily reminders
Activity monitoring
Multi-project arch

Results
150+ leads managed monthly
5 active projects on one system
0 paper forms remaining
500+ Units Sold and counting
  • Manual lead entry removed entirely from the workflow
  • Follow-up consistency improved through automated daily task reminders
  • Better accountability across multiple sales teams
  • Site heads have full visibility into team activity and lead status
  • Scalable architecture ready to support additional projects